To date ESP members have shared in more than $2,700,000 in FREE gifts & discount food vouchers.
ESP is FREE to all customers of Morgan's Supa IGA supermarkets.
Join around 30,000 households in Melton, Sunbury, Gisborne and Meadow Heights
who already enjoy the rewards. Register at any of our supermarkets
and enjoy all of the privileged benefits you deserve.
ESP is a customer reward program created by the Morgan Family in 1993 so they could reward their long time loyal customers for their business.
ESP was the first program of its kind in Australia and still is the most significant when the broad nature of it’s customer benefits are counted. Launched at Melton in May 1993, ESP now boasts around 30,000 household members in Melton, Sunbury, Gisborne and Meadow Heights. This unique customer reward program is available free to all customers of Morgan's Supa IGA Supermarkets.
ESP works like this....
ESP APPLICATION...
The Morgan Family asks that you give some very basic details on the ESP application slip. The Morgan's not only promise, but guarantee that they will never sell, rent or give the ESP membership list to any other party. This warranty is ingrained into the fibre of their customer service ethic as they simply value their customer relationship so much. Read our Privacy Policy. ESP members gain significant benefits by receiving offers by direct mail from the Morgan's based on their shopping support and this is why those basic details are requested.
FREE KEYFINDER KEYTAGS...
Immediately on registering for ESP you receive two (or as many as you need) FREE Keyfinder Keytags. These keytags should be fastened to your key rings immediately. Apart from carrying your private ESP Points Account number, they instruct the finder of the keys (if they are lost) to drop them in a letterbox where they will be posted to our ESP Support Centre address. We are then able to phone you and advise of their recovery. Through this activity we recover numerous sets of keys for our ESP members every week.
Member benefits include..
PRIVILEGED DISCOUNTS
More than 1,000 items every week - simply look for these tickets when you shop and make sure you scan your ESP Keytag.
POINTS FOR FREE GIFTS
Earn one point for EVERY dollar spent.
2,000 ESP POINT VOUCHERS
Immediately dispensed at checkout.
ESP GIFTSHOP
Exchange your FREE points for a FREE selection.
ESP Privileged Coupons
These are only for our ESP members and they are regularly printed on our handbills. Privileged pricing on only the best, most wanted items and the prices - so low you will not believe it. Remember to bring your ESP TAG with your coupons..
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CHRISTMAS CLUB
Save $'s for Christmas with ESP points as interest.
Some of the Great rewards
- Cinema Tickets 1500 Points
- Toaster 5500 Points
- Electric Hair Set 2000 Points
- Wine Glasses 2000 Points
- Electric Kettle 4000 Points
- Cheese Set 2000 Points
- Hand Mixer 4000 Points
- J&B Scotch 3litre 23000 Points
- Jim Beam 4.5litre 28000 Points
- Johnnie Walker 4.5lt 29000 Points
- Fry Pan–non stick 8500 Points
- Knife Block Set 6000 Points
- Meat/Chicken Packs 2000 Points
- Dinner Set 7000 Points
- Electric Knife 4000 Points
- Toilet Roll 48’s 2000 Points
- Sandwich Maker 5500 Points
- Pasta Machine 5000Points
- Wok with Lid 6000Points
- Spring Water 12 x 1.5lt 2000 Points


Morgan's Community Support
The Morgan Family are pleased to support their local communities and this is done through our Community Rewards Program. Members can donate their ESP points to local registered community groups and these will be converted to annual cash donations.
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